The Challenge: The Rogers County Tourism Cooperative is a collaborative of the communities representing Rogers County - Claremore, Catoosa, Verdigris, Oologah, Talala, Chelsea, Foyil and Inola. Discover Rogers County launched as a new tourism initiative designed to invite visitors to experience the history, culture and adventure that defines the vibrant region. Through discoverrogerscounty.com, social media channels and travel guides, visitors are invited to explore a destination that seamlessly blends authentic small-town charm with world-class attractions.

Our Approach: Discover Rogers County launched in December 2023 as a tourism-focused brand designed to entice visitors and highlight the unique amenities and landmarks of the area. Market and community research informed our creative approach, which included a fresh name, logo, visuals and messaging. A new website, discoverrogerscounty.com, accompanies social media channels and travel guides, each providing guests with an in-depth look at Rogers County’s activities, restaurants, events and more. To help visitors plan their trip with maps, travel tips and real-time updates, an interactive app was integrated into the website and is now available through the Apple and Google app stores.

Outcome: Through strategic brand management, compelling storytelling and strong community partnerships, Discover Rogers County has sparked renewed local interest and visibility. In the year leading up to the brand’s launch, visitor spending was estimated at $111 million. Just one year later, Rogers County experienced a remarkable $201.6 million in direct travel impact—an 81.6% increase in tourism revenue. This surge reflects not only the power of coordinated marketing, but also a promising future for the region’s economic vitality.