The Challenge: In addition to launching a new brand and introducing Artists Creative Fund (ACF) as a new entrant in Tulsa’s well-established arts ecosystem, the organization needed a long-term social media strategy to engage local artists and elevate awareness of their work. Establishing a distinct identity and building early visibility were critical to fostering participation, earning trust within the creative community and demonstrating ACF’s role as a meaningful supporter of local artists.

Our Approach: We developed a social media strategy rooted in clear positioning and intentional storytelling. Each year, a new artist cohort is introduced through a curated mix of artist profiles, work highlights and event promotion, while simultaneously building awareness and interest among future applicants. Through thoughtful messaging and editorial planning, social media is a primary driver of community engagement and connection.

Outcome: The organization established a strong foundation for sustained engagement, positioning itself as a credible and accessible resource within Tulsa’s creative landscape. Since launching in 2023, its social media channels have grown from zero to more than 1,200 followers, generated over 70,000 impressions and achieved a 14.29% engagement rate surpassing industry standards.