The Challenge: On May 24, 2024 a tornado ripped through Claremore and surrounding areas. The National Weather Service issued the long-track supercell an F3 rating, with peak winds of 145-155mph and a path length of 23.9 miles. The severe storms caused 23 injuries and 19 hospitalizations, three of whom sustained life-threatening injuries. Thankfully, no fatalities were reported.

Our Approach: In collaboration with the City, ONE80 joined the incident command team, developing an emergency storm response protocol, including a dedicated webpage to house resources and provide real-time updates. This vital landing page allowed affected residents to view FAQs, access disaster assistance resources and hear directly from city officials regarding recovery efforts, power restoration, debris cleanup and more. We shared this information across Claremore’s social media channels to ensure the widest reach possible. For those without power or limited computer access, we developed and coordinated distribution of printed materials.

Outcome: With a focused crisis communications plan, ONE80 supported Claremore's robust storm response, which allowed residents to stay informed and connected them to essential resources in a time of recovery. In the month following the tornado, Claremore’s Facebook page saw a reach of169,000, an increase of 421.9% from previous months, and 71,600 unique visits, demonstrating how actively the community relied on the page for updates. The storm response webpage became the most popular page on Claremore's website, receiving more than 27,300 visits. This resource was crucial to relief efforts, as citizens were able to access information and life-saving resources real time.